The goal is to improve the public image of migrants in Europe by changing the narrative around the immigration discourse and putting on the front the stories of real people. Infact, the aim of the activity is to produce and deliver messages which will refute stereotypes and change minds not by expert, scientific or political discourse or statistics alone, but by focusing on showing on the experiences, achievements and contribution of real-life migrants. The biggest impact on public opinion will be created by telling real-life stories, which engage empathy and demonstrate that reality is totally different from the caricature presented by populist politicians. Also information on public opinions about migrants will also be carried out at local level in the neighbourhoods where local partner organisations are active.
Discover the MAX Research documents.